We run social media campaigns for residential agents that bring in qualified buyer leads for the properties they’re selling. Leads come with full contact details and the information you want most.

A portal like REA or Domain is merely a gallery with no functional lead capture that lets buyers come to you in their own time. We go to where buyers actually spend their time, and use emotionally-led marketing to acquire the right information that leads to heightened competition, offers, and sales.

For example, on a land release in Newborough VIC, the REA page had 691 page views in total over the same timeframe that were we able to reach almost 40,000 accounts over 90,000 times.

Whilst the portal acquired no leads, our campaign brought in 166 qualified buyer leads, which led to 19 sales.

Essentially, you stop being one of many unconvincing options and start being the only option in the most convincing space.

We build presence across Facebook and Instagram, taking people from mere observers to tangible leads you can actively work with.

Facebook and Instagram serve two distinct purposes: keeping you omnipresent in front of your existing warm prospects during their decision window, and building consistent brand presence with cold audiences in your local area so your name becomes synonymous with your suburb before a listing conversation starts.

Your face, name and listing in front of thousands of local buyers’ feeds. Your vendors see you out there marketing their property, and you build your profile in the process.

The primary result is market authority - becoming the agent your patch thinks of first. That manifests practically as more vendor appraisal opportunities, more inbound enquiries from sellers who feel like they already know you, and a pipeline that compounds over time as your presence builds. Leads that come through the system arrive with context - their situation, timeline, and area - because they've already been exposed to your brand multiple times before taking action.

So, rather than cold calling a stranger, you're following up someone who already considers you their obvious choice.

No. Most agents we work with start from scratch with little to no existing paid advertising presence. We build the entire system from the ground up - campaign structure, static/carousel ad creative, audience building, and follow-up sequences - while giving you everything you need to create the video content that will resonate with your audience's emotional drivers.

What matters is your market position and your willingness to back a system that takes your existing reputation and amplifies it across every channel your prospects are using.

Leads typically start coming in on the first day. Timing depends on the property and price point, and we’ll tell you what to expect before we start.

The compounding effect is what makes the system powerful long term.

As your retargeting audiences grow and your warm list sees you more consistently, the system becomes increasingly self-reinforcing. Most agents see meaningful listing pipeline growth within 30 to 60 days, with results accelerating from there.

Ad spend is separate to Melbourne Real Estate Media's management fee and is paid directly to Meta by you with guidance from your campaign specialist. The right budget depends on your listing and market size, and we'll make a specific recommendation during your strategy call.

Because our approach is precision-targeted rather than broad targeting like other agencies, your ad spend works significantly harder than a typical awareness campaign.

What we don't want to do is reach everyone in a particular postcode, rather become unavoidable to the specific people in your market who are most likely to buy that particular home, and to stay in front of your warm prospects.

Absolutely. Melbourne Real Estate Media is named after our founder, not our service area. We work with top-performing residential agents across Australia, USA, and New Zealand, from inner-city to regional and rural markets.

The presence-building strategies we use are highly adaptable regardless of market size or density. In fact, regional markets often present a stronger opportunity, where the agent who builds a dominant digital presence faces less competition and can establish authority faster.

If you're the leading agent in your area, the system is built to reflect and amplify that position wherever your patch is.

To build your system we'll need three things: the questions answered above, the willingness and want to build your presence and lead generation, and your branding assets — logo, brand colours, and any existing photography or video if you have it.

We handle everything else — campaign build, static and carousel ad creative, audience building, and follow-up sequences, plus the structures and scripting you will need to create the video assets.

In fact, we'll liaise directly with your videographer to ensure the assets we receive are exactly what you and your seller need for a successful result.

The onboarding process is designed to be as low-friction as possible so you can stay focused on winning listings while we build.

Qualified leads, cost per lead, and what happens next: inspections booked and sales. It's a two-way street, so if you see patterns that aren't great on your end, let us know and fix things upstream.

Beyond that, what we build is market presence. Success means every warm prospect in your database is seeing you consistently on Facebook and Instagram during their decision window, building familiarity, trust, and the quiet conviction that you're the obvious choice before they've picked up the phone.

And it means cold prospects in your suburb are encountering your name and your results repeatedly until you stop feeling like an option and start feeling like the agent everyone uses.

With that in mind, we measure success across three layers.

The first is presence - are you appearing where your market is looking, and with what frequency? The second is engagement - are warm prospects interacting with your content and moving closer to a conversation? The third is pipeline output - appraisal opportunities generated as a direct result of the system.

After your initial call with us and sign-up, onboarding typically takes seven to ten business days. We start with a market and patch audit to understand your landscape and warm audience size.

From there we liaise with your videographer/marketing team to develop your ad creative and configure your audiences in Meta.

Before anything goes live you'll review and approve the creative direction. Then we'll launch the campaign, monitor things closely, and begin optimising based on early data.

Very little. You approve the ad, then follow up the buyers who come in.

You'll receive regular performance reports and we'll schedule brief check-ins to review results, discuss your market, and align on any adjustments.

The expectation is simple - you focus on converting the opportunities the system generates and we focus on making sure those opportunities keep coming.

Your presence in the market builds continuously in the background whether you're at an open home, on an appraisal, or on holidays.

We operate on a management fee plus ad spend model, with that ad spend paid separately and directly to Meta. The specific investment is discussed on the strategy call once we understand your market, patch size, and growth targets.

The system is designed to generate a return that significantly outweighs the cost, and we're not interested in working with agents for whom that equation doesn't stack up.

We'd rather have that conversation honestly on the call than give you a number that means nothing without context.

The agents who get the best results share a few common traits.

- They're aware that the tools they are currently given to get buyer leads in is heavily reliant on good buyer management from previous listings they've just had in the same price range, or entirely reactive to listings on REA and Domain.

- They understand that building market presence is a compounding strategy, and one that gets stronger over time.

- They're serious about giving tangible proof to their clients of how many leads they are actually attracting, enabling easier, evidence-led conversations at the dining table.

And most critically:

- They trust the process.

The system works because it's built and run by people who do this every day. The agents who get the most out of it are the ones who let us do our job while they focus on doing theirs. If that sounds like you, the strategy call is the right next step.

Most agent ads chase likes, boosted posts and video with no lead capture. Our process and system is there to capture qualified buyers.

Every enquiry comes with a phone number, email, and other information you want from them, so you can see exactly what each dollar produced.

Honestly, most real estate Facebook campaigns fail for the same reasons - generic creative, broad targeting, traffic sent to a website homepage, and no strategy beyond boosting a 'just listed' post.

We create a system where your market can't avoid you, and that's a completely different proposition to boosting a Facebook post and juding it based on views rather than leads.

Quality is built into the system at the source.

Every contact comes through a qualifying process that captures their situation and timeline, so by the time you reach out, they've self-selected as serious, and you have the context you need to have a meaningful first conversation rather than a cold one.

You don't manage it - we do! This is a fully managed service from build through to ongoing optimisation.

Once the system is live, your only job is to follow up the opportunities that come through.

The system is specifically designed so that your presence in the market keeps building while you're out doing what you do best - winning listings, serving clients, and growing your reputation on the ground. The digital side runs without you.